amy gurvitz writer & editor
fashion beauty home & decor weddings etc. about amy Contact

I got my start at People magazine in Los Angeles, reporting on fashion and beauty for the Style Watch section and special issues. I chatted with stars, designers, stylists, and the like for articles and cover stories, including the ever-popular "50 Most Beautiful People" and "Best and Worst Dressed" issues.

During my four years at the weekly, I represented the magazine at L.A. fashion week, scouting the runways for trends, getting the scoop from designers backstage, and interviewing front-row stars. I also reported on awards shows, store openings, and movie premieres.

Next up was a stint as an editor at WeddingChannel.com, the leading wedding-planning website. There, I wrote and edited the "Real Weddings" section, crafted articles on everything from top honeymoon destinations to the hottest registry items, and wrote promotional content for Bloomingdale's, Williams-Sonoma, and other top retail partners.

As part of WeddingChannel's ongoing media efforts, I researched and wrote content for print and radio interviews, and developed concepts for local and national television segments.

I returned to my native Bay Area in 2004, and left WeddingChannel to freelance full time in the fall of 2005. Since then, I've been busy covering fashion, beauty, home, travel, weddings, and more for print and online publications. Outlets I've written for include C magazine, Marin magazine, the San Francisco Chronicle, The Jewelry Book, InStyle Weddings, Palo Alto Daily News, DailyCandy, Gap.com, Splendora, Glam.com, The Tip Jar, and Citysearch. I recently served as editor in chief of the premiere issue of Wag Magazine, a luxury lifestyle publication for people with pets.

I graduated from the University of Colorado at Boulder and live in San Francisco with my husband, Justin, and our dog, Keely.

Photograph by Ann Hamilton

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